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site updated 1/18/08
Several friends of ours have recently had unsatisfactory buying
experiences.
They all researched the cameras they wanted, and they thought
they had adequately investigated the dealers. They saw the full-page ads
in major photo magazines, the professionally-designed websites, the high dealer
ratings on prominent search-sites. They saw all
the trappings of the modern online secure shopping site. They trusted that
their credit card companies, the respected magazines, and even the states
which
are home
to the
merchants,
would help ensure a good transaction. And, of course, the prices were hard
to resist. Why were our friends ultimately disappointed?
We took a look at some of the factors and some of the businesses
involved, and we offer the information we've found to all who are considering
purchasing cameras, video equipment and electronics from the comfort of their
living rooms and offices.
This website is a partial scorecard. We hope it will help
readers understand who some of the better-known dealers are, what's behind
the ads and websites, and how to find further information.
We believe that open information benefits both consumers
and dealers. We think the whole photographic industry -- hobbyists,
professionals, dealers and manufacturers -- is healthier when consumers have
clear idea of how to research a transaction and whom they
will be dealing
with.
We've tried to make these pages accurate. All the information
included is from public sources. If you know of any errors, please inform us
and we will correct them at once. If you have further information you think
we should be aware of, contact us. (Please -- no rumors or speculation; only
confirmable facts.)
Our contact details are here.
Website and all contents ©2008 by sheddingsomelight.com. All Rights Reserved.
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